It’s here. The week you’ve been waiting for. The companionship you been thriving. It’s American Craft Beer Week!
The week-long national event was the inspiration of the Brewers Association in 2006. It allows craft brewers to unite with craft beer fans across America. Jointly they celebrate being part of a greater community who share passion for the beverage they love.
What’s so special about a craft brewer? The industry defines them as "small, independent and traditional." That’s true, but they are more than that. In fact, when you think about it; they’re a lot like Sunset Hill Stoneware.
A craft brewer’s beer-making style is based on old world traditions and personal values. They pour their heart, soul and life savings into product development in hope that the passion they feel will be felt and enjoyed with others. They’re artisans, driven by passion, learning their craft to meet their level of perfection prior to sharing it with the community around them. Fundamental to the code of craftsmanship is the desire to do something right, no matter the cost – or the time taken to do it.
Doing Things the Right Way
A craft brewer has the drive to do things right. And when they can connect with another craftsman who can convey their message in a creative, sustainable way – it builds their personal legacy. Doing business this way isn’t the least expensive or easiest way to conduct business – but for a craftsman, it is the right way.
Check out the American Craft Beer Week event calendar; all 50 states are participating. Exclusive brewery tours, special releases, food and beer pairing. Did you know that the average American lives within 10 miles of a brewery? We’ve got 5 great spots locally!
Keeping watch. Pat