America is known as the land of opportunity. In the 1800’s, many Europeans traveled to America by sea, risking everything they had in hope for a brighter future. These hard-working immigrants were determined to build their legacy in the new country.
One of the early German settlers planted roots in Pottsville, Pennsylvania. His name was David G. Yuengling. In 1829 David established a brewery that has continued to be passed down through the generations. David partnered with his son, Frederick, who eventually passed the company onto his son Frank. When Frank passed, his son’s Richard L and F. Dohrman took over and in 1985, 5th generation ‘Dick’ Yuengling, Jr. bought the company from his father. The brewery continues to be family-owned and operated – it’s just that today the ‘family’ has expanded in facilities, locations and brands.
Yuengling currently has three locations: 2 in Pottsville and 1 in Tampa, FL. And their products are distributed in 18 states. Yuengling is listed on the national and state registers as America’s oldest brewery – and in 2012 the Company became America’s largest US-owned brewery. Brands include premiums, dark, craft, lights and lager beer. And Dick Jr’s, four daughters, Wendy, Jennifer, Debbie and Sheryl are full-time members of the Yuengling staff. All because one man was brave enough to take a trip across the ocean.
Recently, the Brewers Association listed the top 50 US craft brewing companies of 2014. You guessed it – Yuengling was named number 1! For the first time ever, craft brewers reached double-digit volume share of the marketplace in 2014 with anticipated 20% market share by 2020.
Beer is the world’s most widely consumed alcoholic beverage – following water and tea, it is the third most popular drink overall. There’s an art to making, pouring and enjoying beer. And we’re grateful to be part of another American-made story.
Keeping Watch. Pat