Category Archives: Marketing

go to market ideas, social media, articles, traditional customers


Spring is a time for renewal and second chances – especially after a long Wisconsin winter. It’s comforting to see the grass green up, trees start to bud and children at the playground. For merchants it’s time to spring clean … Continue reading

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One of the best ways to connect with prospects is to share customer testimonials. People want to know they are working with a trusted source; someone who will do and deliver what they need, when they need it. While some … Continue reading

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This time of year makes Wisconsinites yearn for green. After a long winter, we take joy in seeing green grass, green foliage – even a green beer sounds pleasurable. Late last year, Pantone unveiled their 2017 Color of the Year … Continue reading

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To be more precise, the Navy Seal Museum located in Fort Pierce, Florida. The museum is the only institution dedicated solely to preserving the history of the Navy SEALs and their predecessors.                 … Continue reading

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There’s so much written about instant gratification. We all want it – now. The millennial generation has really taken it on the chin with this concept. It’s really not them – it’s all of us. We’re more impatient – at … Continue reading

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We all know the story of Dorothy and the Wizard of Oz – she was the young farm girl who got swept away in a tornado. She lands in an unfamiliar spot, is mentored by a good woman and networks … Continue reading

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If you haven’t started your sales and marketing plan for next year, you may be in trouble. When I worked in the corporate world, our budget and plan was finalized about March or early April. Yikes. Four months into the … Continue reading

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Entrepreneurship isn’t always the easiest option, but for some, it’s the only choice. Tom Dunsirn officially started his pottery business in 1998. While he was working on the concept, his parents stood on sidelines and questioned each other how they … Continue reading

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They say that good things are worth waiting for in life. That’s how we feel about our new orange glaze. It’s taken us a while, but it’s been well worth the wait. And we don’t have one new orange glaze … Continue reading

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Every once in a while a brand crosses our Sunset Hill Stoneware production line that makes our team step back and reflect on how far we have come. We never thought a reality show would make us pause, but that’s … Continue reading

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