Category Archives: Marketing

go to market ideas, social media, articles, traditional customers


There’s so much written about instant gratification. We all want it – now. The millennial generation has really taken it on the chin with this concept. It’s really not them – it’s all of us. We’re more impatient – at … Continue reading

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We all know the story of Dorothy and the Wizard of Oz – she was the young farm girl who got swept away in a tornado. She lands in an unfamiliar spot, is mentored by a good woman and networks … Continue reading

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If you haven’t started your sales and marketing plan for next year, you may be in trouble. When I worked in the corporate world, our budget and plan was finalized about March or early April. Yikes. Four months into the … Continue reading

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Entrepreneurship isn’t always the easiest option, but for some, it’s the only choice. Tom Dunsirn officially started his pottery business in 1998. While he was working on the concept, his parents stood on sidelines and questioned each other how they … Continue reading

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They say that good things are worth waiting for in life. That’s how we feel about our new orange glaze. It’s taken us a while, but it’s been well worth the wait. And we don’t have one new orange glaze … Continue reading

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Every once in a while a brand crosses our Sunset Hill Stoneware production line that makes our team step back and reflect on how far we have come. We never thought a reality show would make us pause, but that’s … Continue reading

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We wouldn’t have a story without our customers. In fact, their brand image tells our story. Our Signature Stoneware™ mugs stand out for our ability to take a custom logo, press its intricate details into clay and high fire the … Continue reading

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Customer service is the heartbeat of any business. No matter how great your product or service, responding to your customer in a timely, professional manner beats everything.                            … Continue reading

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High-quality craftsmanship and employee safety are principles that drive Duane and Tom Dunsirn. What started as an abstract idea almost 20 years ago has turned into a powerhouse production pottery shop. Sunset Hill Stoneware employees permanently hand press custom artwork … Continue reading

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It’s our 18th anniversary. Not a big deal, right? Hallmark doesn’t even recognize it on their gift idea list. It’s important to us though. Tom will tell you it’s been a good marriage; all 6,570 days, 157,680 hours or 9,460,800 … Continue reading

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