The Dr Pepper Museum & Free Enterprise Institute is home to the nation’s oldest major soft drink – Dr Pepper! Located in Waco, Texas, the Museum celebrates Dr Pepper, the soft drink industry and the free enterprise economic system. It seems fitting that America’s Cleanest Greenest Pottery would partner with the DPMFEI to make high-quality, handmade mugs featuring one of Dr Pepper’s most iconic logos!
Working as a young pharmacist at Morrison’s Old Corner Drug Store, Charles ‘Doc’ Alderton is credited with inventing the drink in 1885. While most of his work day was spent formulating medications for Waco residents, he enjoyed spending his free time serving carbonated drinks at the pharmacy soda fountain. Wanting to imitate the fruit smells that permeated the air within the business, he began mixing and testing different syrups together until he hit on a concoction that the store owner Wade Morrison and he enjoyed. He called it 'The Waco’ and locals began requesting it by name. Eventually a patent was gained and Dr Pepper became the legal name. In 1904 Dr Pepper was introduced to 20 million people attending the World’s Fair and the rest, as they say, is history.
In the 1920s and ‘30s, scientists demonstrated that sugar provided energy and that the average human being experienced a slowdown at 10:30, 2:30 and 4:30. Picking up on that information, one of Dr Pepper’s early slogans was ‘Drink at bite to eat at 10, 2 and 4’. In the 1950s the slogan was updated to the friendly Pepper-Upper and the period after “Dr” was dropped forever. And in the 70s came the memorable ‘Be a Pepper’ campaign.
Dr. Pepper Museum & Free Enterprise Institute
The museum is housed in the original 1906 Artesian Manufacturing and Bottling Company located in downtown Waco. Formally opening to the public in 1991, the museum houses permanent exhibits on three floors, along with a soda fountain, gift store and much more. You can shop online and find your favorite ‘I’m a Pepper’ memorabilia, along with collectibles, edibles and apparel.
There is also a club of Dr Pepper enthusiasts called the 10-2-4 Collectors Club that meets annually at the Museum. This national organization is dedicated to preserving the history and collecting of Dr Pepper memorabilia. For as little as $25, you can be a pepper (member) too!
This year marks the 25th anniversary of the Museum, as well as the opening of a large new exhibit wing, gift shop and soda fountain. The DPMFEI and Dr Pepper branded Sunset Hill Stoneware products are exciting additions to the expanded gift shop lineup. We're happy to place the Dr Pepper and DPMFEI brands permanently in stone(ware).
Keeping watch. Pat