Life never quite turns out as planned. Such was the case for the general manager at PrairieFire Coffee. Jeff’s career path included working for Culligan Water – a reputable company helping consumers improve its water supply. But an acquisition here and there found Jeff in the coffee industry – and in the middle of re-looking at the company’s branding strategy.
At the time, the Kansas-based business was distributing under three different names. The company simplified their approach by building on the legendary efforts of their founder and became PraireFire Coffee. Nestled in the Flint Hills of Kansas, the name PrairieFire captures the majesty and wealth of this region, while their logo features their founder, Sam Riffel, as the strolling coffee farmer holding a burlap bag.
Today the brand visually resonates with the history, quality and excitement of a growing company. They pride themselves on coffee quality using 100% Specialty Grade Arabica Coffee; and set them apart by providing unmatched service to Kansas and to many surrounding states.
Recently, the company launched their new website at www.prairiefirecoffee.com. You’ll see a fun video, learn about their passion for excellence – and find consistency in their brand throughout their business.
Whether its water or coffee, it takes focus, discipline and team work to bring it all together. Congratulations to Jeff and the team at PraireFire Coffee; we’re pleased to be a part of your success.
Keeping watch. Pat